Viewing all campaigns in Public Interest

Israeli Food Bank – Plates

Agency(ies): Shalmor Avnon Amichay / Y&R

Israeli Food Bank wanted to shake people up and face them with a cruel reality they can no longer deny: Hundreds of thousands of Israelis live in hunger.


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Aids Task Force – Sex

Agency(ies): Shalmor Avnon Amichay / Y&R

Prayin to God won’t help. Wear a condom. TV ad for Israeli Aids Task Force


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Internet Shutdown

Agency(ies): Y&R Interactive

On July 12th 2006, 2 Israeli soldiers were abducted by the Hezbollah. To keep their issue a national priority we invited every major site to stop their activity for 5 minutes precisely 1 year after the kidnap


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