Break down the barriers between two nation, Israeli & Palestinians that for a long time have been physically close, yet mentally worlds apart. Rather than ‘out of date’ policies, we need ‘out of the box’ solutions
This videos have been made for WaterAid as part of the YouTube Cannes Lions 48 hour ad contest by Gitam BBDO
Ambient PSA for ELEM – Youth In Distress In Israel. Hundreds of fake door mats with the words “Not Welcome” printed on them, were placed outside houses in Tel Aviv
Who will clean up after you leave? keep nature clean, keep wild life alive. Press campaign for the Israeli Nature and Parks Authority
In order to Increase public awareness for skin cancer and get people to go and get checked, we came up with a new creative solution, using the environment as the media
On August 2009 Israel held a nationwide test of its advance warning sirens. It was the biggest exercise of its kind that the country had ever seen
Our strategy was to communicate to people at the actual time and place where the coral had died in order to create awareness of the destruction and their role in its fate
An Urban Protest Exhibit for Latet, Israeli Humanitarian Aid featuring 1.3 kilometers of empty dinner tables to raise 200,000 holiday meals
In order to increase awareness to sun damages and skin cancer, 50 towels with a coal grill print on them were placed on Tel Aviv’s busiest beach
In order to promote public awareness, McCann Erickson Israel created a daily twitter account that updates about the Kinneret water levels
The ad shows a reversed assembly manual for a closet which is a metaphor for ‘coming out of the closet’ and ends with the tagline: It is easier than you think.
The Orthodox have a well-accepted belief (and religious commandment) of aiding the weak. Our idea was to connect this belief to Biomat: Biomat helps you help the needy
Tomorrow is too late, join today, The society for the protection of nature in Israel.
One of YouTube Cannes Young Lions 48 Ad Contest winners is Guy Dayan, Mizbala’s Creative Director
EcoOcean is an Israeli non-profit organization acting to maintain a healthy marine environment in the eastern Mediterranean and the Red Sea
To mark the “International AIDS Day”, increase awareness to the dangers of unprotected sex and have more people get HIV tested
The objective of this ad is to remind women over the age of 50 to get a mammogram check-up every two years. We chose Fire Alarm bells as a symbol for mental reminders
The objective of this ad is to remind women over the age of 50 to get a mammogram check-up every two years. We chose sticky notes as a symbol for mental reminders
To make every possible person aware of the hunger of 1,000,000 Israelis and raise the public awareness, as well as donations, to the cause
Too many people eat on the streets. When a daily object becomes a new media. Israeli Food Bank wanted to shake people up and face them with a cruel reality they can no longer deny
