Viewing all campaigns in Public Interest

The Impossible Brief

Agency(ies): Baumann Ber Rivnay Saatchi

Break down the barriers between two nation, Israeli & Palestinians that for a long time have been physically close, yet mentally worlds apart. Rather than ‘out of date’ policies, we need ‘out of the box’ solutions


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WaterAid – Gitam BBDO

Agency(ies): Gitam BBDO

This videos have been made for WaterAid as part of the YouTube Cannes Lions 48 hour ad contest by Gitam BBDO


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ELEM – Not Welcome

Agency(ies): Gitam BBDO

Ambient PSA for ELEM – Youth In Distress In Israel. Hundreds of fake door mats with the words “Not Welcome” printed on them, were placed outside houses in Tel Aviv


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Parks Authority – Who?

Agency(ies): Gitam BBDO

Who will clean up after you leave? keep nature clean, keep wild life alive. Press campaign for the Israeli Nature and Parks Authority


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PSA – Don’t Drink & Drive

Agency(ies): Guerillaz

Public interest press campaign, Don’t Drink & Drive


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ICA – Unknown Stains

Agency(ies): Gitam BBDO

In order to Increase public awareness for skin cancer and get people to go and get checked, we came up with a new creative solution, using the environment as the media


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Bekol – Siren

Agency(ies): Baumann Ber Rivnay

On August 2009 Israel held a nationwide test of its advance warning sirens. It was the biggest exercise of its kind that the country had ever seen


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Green Party – Cemetery

Agency(ies): Shimoni Finkelstein Draftfcb

Our strategy was to communicate to people at the actual time and place where the coral had died in order to create awareness of the destruction and their role in its fate


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Latet – Empty Tables

Agency(ies): Shalmor Avnon Amichay / Y&R

An Urban Protest Exhibit for Latet, Israeli Humanitarian Aid featuring 1.3 kilometers of empty dinner tables to raise 200,000 holiday meals


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Cancer Association – Towels

Agency(ies): Gitam BBDO

In order to increase awareness to sun damages and skin cancer, 50 towels with a coal grill print on them were placed on Tel Aviv’s busiest beach


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Twitter – @KinneretStatus

Agency(ies): McCann Erickson

In order to promote public awareness, McCann Erickson Israel created a daily twitter account that updates about the Kinneret water levels


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IDB – Milk Builds Bones

Agency(ies): Regev Kavitzky

Israel Dairy Board – Milk builds bones


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IGY – Disassembled Closet

Agency(ies): Gitam BBDO

The ad shows a reversed assembly manual for a closet which is a metaphor for ‘coming out of the closet’ and ends with the tagline: It is easier than you think.


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Biomat – The Unreachable

Agency(ies): MediaCom

The Orthodox have a well-accepted belief (and religious commandment) of aiding the weak. Our idea was to connect this belief to Biomat: Biomat helps you help the needy


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Nature Protection – Too late

Agency(ies): Formedia

Tomorrow is too late, join today, The society for the protection of nature in Israel.


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Young Lions – Oxfam TYCT

Agency(ies): Mizbala & Y&R Tel Aviv

One of YouTube Cannes Young Lions 48 Ad Contest winners is Guy Dayan, Mizbala’s Creative Director


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EcoOcean – Turtle

Agency(ies): Shalmor Avnon Amichay / Y&R

EcoOcean is an Israeli non-profit organization acting to maintain a healthy marine environment in the eastern Mediterranean and the Red Sea


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AIDS Task Force – Doubt

Agency(ies): Shalmor Avnon Amichay / Y&R

To mark the “International AIDS Day”, increase awareness to the dangers of unprotected sex and have more people get HIV tested


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Nature Protection – Save Wildlife

Agency(ies): Gitam BBDO

“Save Wildlife” – The Society for the Protection of Nature in Israel


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Cancer Association – The Call

Agency(ies): Gitam BBDO

The objective of this ad is to remind women over the age of 50 to get a mammogram check-up every two years. We chose Fire Alarm bells as a symbol for mental reminders


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Cancer Association – Memos

Agency(ies): Gitam BBDO

The objective of this ad is to remind women over the age of 50 to get a mammogram check-up every two years. We chose sticky notes as a symbol for mental reminders


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Latet – Silent Protest

Agency(ies): Shalmor Avnon Amichay / Y&R

To make every possible person aware of the hunger of 1,000,000 Israelis and raise the public awareness, as well as donations, to the cause


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Israeli Food Bank – Plates

Agency(ies): Shalmor Avnon Amichay / Y&R

Too many people eat on the streets. When a daily object becomes a new media. Israeli Food Bank wanted to shake people up and face them with a cruel reality they can no longer deny


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