Solution: We spotted three target audience on Israeli everyday “moments of joy” and created a personal message for each one, consisted of a branded envelope with the message and a perfume sample.

Scenarios: Women on a wild shopping spree. IDF Soldiers, going home from the base. Women on a lunch break from the office.

Results: High sales especially in retail stores near the base who run out of the perfume during the 3 hours of activity.

Hugo 'Boss Orange' - Click to enlarge

Results:
300,000 people experienced and were guided through the house with its new product. Awareness to the Media Center within the target audience rose within a month to 36% and without a supporting media campaign. The number of leads passed on to Microsoft’s distributors was 7,654, which was later translated into 5,412 actual sales of the system. In addition, the joint activity generated a public relations campaign worth $450,000.

Microsoft Media Center - Click to enlarge

Solution: Tens of thousands of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label connected to each hanger, were hung in public locations all over the country.

Results: Reaching over 1,500,000 consumers, the campaign led to the highest sales ever for a new perfume in Israel and got extensive news coverage in newspapers, TV and online. The perfume was sold out in less than a week. click here to view the video in high quality.

Cannes Presentation - click to enlarge

Click here to view the interactive campaign by Websense Group.

Client: Diplomat Distributors LTD – P&G Perfumes
Creative Agency: Mizbala
PR Agency: Shalmor Communications
Creative Director: Guy Dayan
Copywriter: Dori Ben Israel
Art Director: Liat Abadi
Photography & Post: Guy Raz, Tomer Kraus
Production: Tal Meir, Eliav Mendelshon

The Goal: Bring to life Coca Cola’s optimistic way of looking at life, anxiety-free and full of youthful pleasure whilst illustrating the world of Coca-Cola, Israel’s number one brand. The club site was designed to be a youth club/vacation village, with all kinds of activities available. These included a beautiful beach, a swimming pool with a selection of Coca Cola beverages included, music, live performances and parties, etc.

Results: 10,000 youngsters resided at the village, each for 72 hours. 500,000 youths viewed the special project website and a huge public relations campaign was created as a result, with media worth of over $500,000. Post-campaign research proved that a substantial rise in brand sympathy and its positioning as innovative, optimistic and suitable for the young had occurred. Coca Cola was once again chosen as Israel’s leading brand and strengthened its ranking in Israel’s brand table.

Results: The photo booth stunt and take-home “photo souvenir” created an immediate buzz in the shopping malls and beyond, due to the “souvenir” mechanism. On a very small budget, we created a lot of positive noise for the product and this led to a large increase in sales. Due to its success, Burger King decided to roll-out the promotion nationwide.

Our goal was to stimulate people’s appetite for the Jalapeno on a tiny budget, in an original way – that connected to the “spicey” character of the Jalapeno Burger and the slightly mischievous and playful side of the BK brand.

Concept: The forbidden pen went underground!

Solution: Black Market! – Pilot FriXion dealers!

Synopsis: Our crook handled  the pen on the streets.

Click here to view the embedded video.