Viewing all campaigns in Media

Prigat – Facebook Smile Machine

Agency(ies): e-Dologic Publicis Israel

Prigat’s smile machine enables users to squeeze real fresh orange juice by simply smiling to their web-cam. The app uses a face recognition technology that digitally activates a real giant juicer whenever a user smiles


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Coca Cola – Like Machine

Agency(ies): Publicis E-Dologic

A new development using RFID enables people to perform a Facebook LIKE in the real world


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Elite – Chocolate Outdoor

Agency(ies): Baumann Ber Rivnay Saatchi

Outdoor media campaign for Strauss Elite Chocolate Fingers


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Yellow Pages – X-ray

Agency(ies): Shalmor Avnon Amichay / Y&R

To demonstrate Yellow Pages classification “X-ray”, Shalmor Avnon Amichay created an ad that reveals the message when page is turned


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Mini Cheese – Mini Stations

Agency(ies): Gitam BBDO

To promote Tnuva’s new “Mini Bulgarian Cheese”, the smallest bus stop ever were built and placed all over Tel-Aviv, next to the actual bus stops


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HOT – Magnetic Billboard

Agency(ies): Baumann Ber Rivnay Saatchi

Take the stars home with you. A 140 meter long magnetic outdoor for HOT, Israeli cables TV supplier


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Must – 2nd Hand Gum

Agency(ies): Baumann Ber Rivnay Saatchi

For Sale! MUST Long Last chewing gum, like new, chewed for only two hours. Call 050-7339206


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ICA – Unknown Stains

Agency(ies): Gitam BBDO

In order to Increase public awareness for skin cancer and get people to go and get checked, we came up with a new creative solution, using the environment as the media


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Bekol – Siren

Agency(ies): Baumann Ber Rivnay

On August 2009 Israel held a nationwide test of its advance warning sirens. It was the biggest exercise of its kind that the country had ever seen


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Green Party – Cemetery

Agency(ies): Shimoni Finkelstein Draftfcb

Our strategy was to communicate to people at the actual time and place where the coral had died in order to create awareness of the destruction and their role in its fate


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Latet – Empty Tables

Agency(ies): Shalmor Avnon Amichay / Y&R

An Urban Protest Exhibit for Latet, Israeli Humanitarian Aid featuring 1.3 kilometers of empty dinner tables to raise 200,000 holiday meals


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VW – 72 Hour Sale

Agency(ies): ACW GREY

We used a unique media approach to help give an extra push. On the top area of the classified page we inserted a ‘hand written’ reminder


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Christina Aguilera – eHangers

Agency(ies): WEBSENSE Group

Based on the concept: “Sometimes it’s all you need to wear” and as part of a 360 solution for Christina Aguilera’s perfume launch in Israel, Websense group planted click able naked hangers all over “Walla”


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Biomat – The Unreachable

Agency(ies): MediaCom

The Orthodox have a well-accepted belief (and religious commandment) of aiding the weak. Our idea was to connect this belief to Biomat: Biomat helps you help the needy


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Orange – Lights Off

Agency(ies): Y&R Interactive

Using the insight that when lights go out in the cinema it’s the signal that puts us in the mood, we created a site that opens only if you switch off the room lights


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Direct Insurance – Catastrophe

Agency(ies): Shalmor Avnon Amichay / Y&R

Burn up the commercial at the cinema. Show unpredictable damage can happen even at the cinema… even to direct insurance itself. During a live cinema screening, our Direct Insurance commercial


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Latet – Silent Protest

Agency(ies): Shalmor Avnon Amichay / Y&R

To make every possible person aware of the hunger of 1,000,000 Israelis and raise the public awareness, as well as donations, to the cause


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Internet Shutdown

Agency(ies): Y&R Interactive

On July 12th 2006, 2 Israeli soldiers were abducted by the Hezbollah. To keep their issue a national priority we invited every major site to stop their activity for 5 minutes precisely 1 year after the kidnap


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