Prigat’s smile machine enables users to squeeze real fresh orange juice by simply smiling to their web-cam. The app uses a face recognition technology that digitally activates a real giant juicer whenever a user smiles
A new development using RFID enables people to perform a Facebook LIKE in the real world
To demonstrate Yellow Pages classification “X-ray”, Shalmor Avnon Amichay created an ad that reveals the message when page is turned
To promote Tnuva’s new “Mini Bulgarian Cheese”, the smallest bus stop ever were built and placed all over Tel-Aviv, next to the actual bus stops
Take the stars home with you. A 140 meter long magnetic outdoor for HOT, Israeli cables TV supplier
For Sale! MUST Long Last chewing gum, like new, chewed for only two hours. Call 050-7339206
In order to Increase public awareness for skin cancer and get people to go and get checked, we came up with a new creative solution, using the environment as the media
On August 2009 Israel held a nationwide test of its advance warning sirens. It was the biggest exercise of its kind that the country had ever seen
Our strategy was to communicate to people at the actual time and place where the coral had died in order to create awareness of the destruction and their role in its fate
An Urban Protest Exhibit for Latet, Israeli Humanitarian Aid featuring 1.3 kilometers of empty dinner tables to raise 200,000 holiday meals
We used a unique media approach to help give an extra push. On the top area of the classified page we inserted a ‘hand written’ reminder
Based on the concept: “Sometimes it’s all you need to wear” and as part of a 360 solution for Christina Aguilera’s perfume launch in Israel, Websense group planted click able naked hangers all over “Walla”
The Orthodox have a well-accepted belief (and religious commandment) of aiding the weak. Our idea was to connect this belief to Biomat: Biomat helps you help the needy
Using the insight that when lights go out in the cinema it’s the signal that puts us in the mood, we created a site that opens only if you switch off the room lights
Burn up the commercial at the cinema. Show unpredictable damage can happen even at the cinema… even to direct insurance itself. During a live cinema screening, our Direct Insurance commercial
To make every possible person aware of the hunger of 1,000,000 Israelis and raise the public awareness, as well as donations, to the cause
On July 12th 2006, 2 Israeli soldiers were abducted by the Hezbollah. To keep their issue a national priority we invited every major site to stop their activity for 5 minutes precisely 1 year after the kidnap
