Agency(ies):
Twenty Three
The first one that will video himself handing Bibi a bottle of Water& will be awarded with 10,000 NIS. The catch, Israel’s PM is one of the most secured people on this planet
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Agency(ies):
Mizbala & Bee Creations
How do you promote an unknown sports in Israel with an extremely low budget? you crash an airplane… with a rugby ball!
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Agency(ies):
The Viral Workshop
A self promo viral video created by “The Viral Workshop” for 2008 new years eve
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Agency(ies):
WEBSENSE Group
Based on the concept: “Sometimes it’s all you need to wear” and as part of a 360 solution for Christina Aguilera’s perfume launch in Israel, Websense group planted click able naked hangers all over “Walla”
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Agency(ies):
McCann Digital
How do you launch a TV series for teens, about an A.I. computer program gone wild? You create it in real life! This is what we did with “yes” satellite TV’s series DEUS
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Agency(ies):
Saatchi & Saatchi interactive
A unique integrated creative approach involving simultaneous use of internet and cellular technology where the user got a call from a super-model
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Agency(ies):
Mizbala & Y&R Tel Aviv
One of YouTube Cannes Young Lions 48 Ad Contest winners is Guy Dayan, Mizbala’s Creative Director
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Meet Mrs. Sara Weinstock – a full-time Jewish mother, worried about losing her daughter. She posts an online blog to fight the new service which would aim to replace her
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We created a fictitious company named “Kidsourcing” run by Amos Keidar, an ambitious entrepreneur.
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Agency(ies):
McCann Digital
Building the world’s first interactive mobile catalogue – the Nokia SMS race. A real live race between 9 Nokia devises, on miniature carts, moved by internet users’ text messages
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As a leading interactive company, we implemented an innovative approach in building our new website
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Agency(ies):
Y&R Interactive
Using the insight that when lights go out in the cinema it’s the signal that puts us in the mood, we created a site that opens only if you switch off the room lights
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Agency(ies):
McCann Digital
The male cheerleading squad. A special unit of guys that over used their mother’s feminine soap and became very feminine themselves
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The first Israeli internet awards, as part of a new strategy: “The internet is you”, a strategy that was derived from the belief that the web surfers are the ones that create the internet
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A “quest game” that improves thinking skills in kids and encourages them to surf the net together with their parents
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Agency(ies):
Saatchi & Saatchi interactive
Arcadi Aleksandrovich Gaydamak is a Russian-Israeli billionaire businessman. Saatchi & Saatchi interactive harnessed him to be the online presenter for a unique interactive campaign for Pelephone
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Agency(ies):
McCann Digital
Launching a new 24/7 reality TV channel, in an already cluttered world of reality shows. The solution: Extreme banner interaction for the first time in history: a reality show on a banner ad
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Agency(ies):
McCann Digital
A Viral campaign called Sigi Tabak to get Israeli youth to stop smoking
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Agency(ies):
Y&R Interactive
To promote and bring maximum people to the Yellow Pages’ website, d.co.il, we asked local advertising celebrity, G.Yafit, to do “powerful psychic”
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Agency(ies):
McCann Digital
Breakthrough personalization, assuring the target audience they’re CV’s are personally read and delivered to Cellcom’s HR division. 2 very special presenters were recruited for this campaign
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Crocker was re-branded under the promise: “Have a Nice Ass”. The goal of the internet campaign was to assist the re-branding by strengthening its relevance
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Agency(ies):
McCann Erickson
McCann Erickson’s Self promo viral video
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Agency(ies):
Saatchi & Saatchi interactive
A special search engine for pampers. “Baby Search” shows you how far your baby will go with the new pampers.
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