Canneszions.com - Showcasing Israeli creative to the world » Ambient

ELEM – Not Welcome

Dori / CZ Team — Mon, 01 Feb 2010 13:59:02 +0000

Ambient PSA for ELEM – Youth In Distress In Israel. Hundreds of fake door mats with the words “Not Welcome” printed on them, were placed outside houses in Tel Aviv.

Israeli Youth In Distress, Click to enlarge

Creative Directors: Guy Bar, Danny Yakobowitch
Art Director: Yuval Davidov
Copywriters: Orel Bitan, Asaf Katz
Account Supervisor: Adi Erlich
Account Manager: Efrat Orbach

Elmex – Bowling Balls

Dori / CZ Team — Fri, 15 Jan 2010 14:40:32 +0000

An ambient campaign for Elmex Toothpaste, no cavities – no holes.

Dude, where are the holes? Click to enlarge

Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yaniv Avital
Art Director: Nathan Freifeld
Copywriter: Oz Frenkel
Account Director: Adam Polachek
Account Supervisor: Tal Cohen
Account Executive: Revital Levy
Production: Hagai Ramati

Christina Aguilera – Hangers

Dori / CZ Team — Sat, 18 Jul 2009 21:52:04 +0000

Based on the concept: “Sometimes it’s all you need to wear”, our mission was to create an unprecedented awareness campaign that will motivate consumers to purchase Christina Aguilera’s new perfume.

Solution: Tens of thousands of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label connected to each hanger, were hung in public locations all over the country.

Results: Reaching over 1,500,000 consumers, the campaign led to the highest sales ever for a new perfume in Israel and got extensive news coverage in newspapers, TV and online. The perfume was sold out in less than a week. click here to view the video in high quality.

Click here to view the embedded video.

Cannes Presentation - click to enlarge

Click here to view the interactive campaign by Websense Group.

Client: Diplomat Distributors LTD – P&G Perfumes
Creative Agency: Mizbala
PR Agency: Shalmor Communications
Creative Director: Guy Dayan
Copywriter: Dori Ben Israel
Art Director: Liat Abadi
Photography & Post: Guy Raz, Tomer Kraus
Production: Tal Meir, Eliav Mendelshon

Tnuva – The Meat Hammer

Dori / CZ Team — Wed, 15 Jul 2009 20:45:06 +0000

Brief: Finding an unusual way to promote a new product: Extra Thin Schnitzel and use an Extra Thin Budget.

Creative solution: A Giant 3D Meat Hammer, which is ordinarily used for tenderizing chicken breasts and make them thinner, was placed on public parking lot barriers. When the barrier opens, the hammer rises, and when it closes, it comes down, simulating it’s use in the kitchen. The many people who pass through every day, received a unique experience in a very unpredictable place.

Meat Hammer - Click to enlarge

Chief Creative Director: Guy Bar
Creative Director: Danny Yaakobovich
Copywriter: Yohai Asher
Art Director: Hadas Liwer
Production: Daniel Eshel

Israeli Food Bank – Plates

Dori / CZ Team — Thu, 11 Jun 2009 23:19:41 +0000

Too many people eat on the streets. When a daily object becomes a new media. Israeli Food Bank wanted to shake people up and face them with a cruel reality they can no longer deny: Hundreds of thousands of Israelis live in hunger. Real food plates are placed in regular steel sewer grates out on main streets and give an exceptional illusion of a kitchen plate dryer, lying on the dirty pavement. The plates don’t just carry food anymore.

Click here to view the embedded video.

Israeli Food Bank - Click to enlarge