BK – Photo Booth

Navigation: « 013 Netvision – Hide & Seek :: Pelephone – The Billionaire » Category: Promo Agency: Shimoni Finkelstein Draftfcb Released: 2008
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To re-launching the ‘Whopper Jalapeno’ and generate demand amongst Burger King “regulars” who frequented the malls in which Burger King is located, as well as their friends and family. We created a photo-booth stunt to surprise people having their picture taken, by giving them a fun, take-home “photo souvenir” in which they appeared dressed as a Mexican with a sombrero. The photo-booths were located in malls near to Burger King restaurants so people could go in and trial the next burger right away; or take home the photo and spread the news virally by giving the photo as a gift to a friend.

Results: The photo booth stunt and take-home “photo souvenir” created an immediate buzz in the shopping malls and beyond, due to the “souvenir” mechanism. On a very small budget, we created a lot of positive noise for the product and this led to a large increase in sales. Due to its success, Burger King decided to roll-out the promotion nationwide.

Our goal was to stimulate people’s appetite for the Jalapeno on a tiny budget, in an original way – that connected to the “spicey” character of the Jalapeno Burger and the slightly mischievous and playful side of the BK brand.

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