Viewing all campaigns tagged under

Gideon Amichay – Jury President

Agency(ies): N\A

Direct Lions Jury President: Gideon Amichay is the former Chief Creative Officer and joint managing partner of Shalmor Avnon Amichay / Y&R Interactive Tel Aviv (1994-2011). He is also a writer and a communication artist.


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Schweppes – Drink Different

Agency(ies): ACW GREY

Funny TV campaign for Schweppes beverages – Drink Different


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Sprite – Kim Jong-il North Korea

Agency(ies): Geller Nessis Publicis Israel

Funny tv commercial for sprite – feel the freshness, showing a north Korean dictator (Kim Jong-il) drinking sprite


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VW Passat – Poison

Agency(ies): ACW GREY

The new Volkswagen Passat, it gets into you.


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Prigat – Facebook Smile Machine

Agency(ies): e-Dologic Publicis Israel

Prigat’s smile machine enables users to squeeze real fresh orange juice by simply smiling to their web-cam. The app uses a face recognition technology that digitally activates a real giant juicer whenever a user smiles


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Coca Cola – Like Machine

Agency(ies): Publicis E-Dologic

A new development using RFID enables people to perform a Facebook LIKE in the real world


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The Impossible Brief

Agency(ies): Baumann Ber Rivnay Saatchi

Break down the barriers between two nation, Israeli & Palestinians that for a long time have been physically close, yet mentally worlds apart. Rather than ‘out of date’ policies, we need ‘out of the box’ solutions


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Fake Case Study

Agency(ies): McCann Erickson

McCann Erickson was looking for young creative talents. In order to demonstrate the need for those talents, they’ve created a fake case study about a failed campaign that led to clients leaving the agency


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Twenty Three+Bogusky

Agency(ies): Twenty Three

Twenty Three, a new advertising agency from Tel Aviv, was looking for a creative way to draw worldwide attention to their new agency


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Hish Gad – @ParisHilton

Agency(ies): Gitam BBDO

TV ad starring Paris Hilton for ‘Hish Gad’ – Israel State Lottery, Miphal Hapayis


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Elite – Chocolate Outdoor

Agency(ies): Baumann Ber Rivnay Saatchi

Outdoor media campaign for Strauss Elite Chocolate Fingers


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Lottery – Oh My God

Agency(ies): Gitam BBDO

‘Easy to win’ – Radio spot for Israel State Lottery, Miphal Hapayis


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WaterAid – Gitam BBDO

Agency(ies): Gitam BBDO

This videos have been made for WaterAid as part of the YouTube Cannes Lions 48 hour ad contest by Gitam BBDO


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CEOs.com – Self Promo

Agency(ies): Mizbala

Most of our agency projects come from joint work with major full service agencies. As part of our networking tradition, each year our agency focuses on one target audience that works in the Israeli advertising community


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Stella Artois – S. Camera

Agency(ies): Shalmor Avnon Amichay / Y&R

“Surveillance Camera” press ad for Stella Artois. Perfection has its price


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Pampers – Dreams

Agency(ies):

Effective nappies means a better night’s sleep for your baby. A print campaign to show that your baby will sleep dry and uninterrupted with Pampers – so their dreams won’t have to end abruptly


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News: Portfolio Night In Israel

Agency(ies): Gitam BBDO

Gitam BBDO, one of Israel’s leading ad agencies will host portfolio night 8 in Israel. The event will take place on May 20th in Tel Aviv


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Erroca Eyewear – Climate Change

Agency(ies): David

TV spot for Erroca Eyewear, “Some will do everything it takes to wear them”


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ML Women – David

Agency(ies): McCann Erickson Israel

TV spot for ML Women Fashion, Featuring Noa Tishby


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ELEM – Not Welcome

Agency(ies): Gitam BBDO

Ambient PSA for ELEM – Youth In Distress In Israel. Hundreds of fake door mats with the words “Not Welcome” printed on them, were placed outside houses in Tel Aviv


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Yellow Pages – X-ray

Agency(ies): Shalmor Avnon Amichay / Y&R

To demonstrate Yellow Pages classification “X-ray”, Shalmor Avnon Amichay created an ad that reveals the message when page is turned


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Windows 7 – Don’t Forget

Agency(ies): ACW GREY

Don’t forget to upgrade. Microsoft Windows 7


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Renault Koleos – Croissant

Agency(ies): Glickman Nettler Samsonov

Renault Koleos The New French Off-Road Vehicle


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