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ELEM – Not Welcome

Agency(ies): Gitam BBDO

Ambient PSA for ELEM – Youth In Distress In Israel. Hundreds of fake door mats with the words “Not Welcome” printed on them, were placed outside houses in Tel Aviv

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Yellow Pages – X-ray

Agency(ies): Shalmor Avnon Amichay / Y&R

To demonstrate Yellow Pages classification “X-ray”, Shalmor Avnon Amichay created an ad that reveals the message when page is turned

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