Viewing all campaigns tagged under

Tefal – Heats in 3 Seconds

Agency(ies): Baumann Ber Rivnay

Tefal’s Quick & Hot kettle heats up in three seconds


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SanDisk – Guitar

Agency(ies): Regev Kavitzky

One place of all your music. SanDisk Cruzer Titanium 2GB


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VW – 72 Hour Sale

Agency(ies): ACW GREY

We used a unique media approach to help give an extra push. On the top area of the classified page we inserted a ‘hand written’ reminder


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Coca Cola – Village

Agency(ies): Promarket Group

In exchange for bottle caps and a small fee, youths spend 72 hours at the Coca Cola Hotel in the “Coca Cola Village”. The “Village” has turned the copy “The Coke Side of Life” into a real, feasible experience


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IGY – Disassembled Closet

Agency(ies): Gitam BBDO

The ad shows a reversed assembly manual for a closet which is a metaphor for ‘coming out of the closet’ and ends with the tagline: It is easier than you think.


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TVW – Rocket Boys

Agency(ies): The Viral Workshop

A self promo viral video created by “The Viral Workshop” for 2008 new years eve


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Christina Aguilera – eHangers

Agency(ies): WEBSENSE Group

Based on the concept: “Sometimes it’s all you need to wear” and as part of a 360 solution for Christina Aguilera’s perfume launch in Israel, Websense group planted click able naked hangers all over “Walla”


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YES – Deus AI

Agency(ies): McCann Digital

How do you launch a TV series for teens, about an A.I. computer program gone wild? You create it in real life! This is what we did with “yes” satellite TV’s series DEUS


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Goldstar – Thank God

Agency(ies): McCann Erickson

Thank god you’re a man, ad campaign for goldstar, Israeli leading beer manufacturer.


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Biomat – The Unreachable

Agency(ies): MediaCom

The Orthodox have a well-accepted belief (and religious commandment) of aiding the weak. Our idea was to connect this belief to Biomat: Biomat helps you help the needy


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Pantene – Phone Call

Agency(ies): Saatchi & Saatchi interactive

A unique integrated creative approach involving simultaneous use of internet and cellular technology where the user got a call from a super-model


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Nature Protection – Too late

Agency(ies): Formedia

Tomorrow is too late, join today, The society for the protection of nature in Israel.


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Young Lions – Oxfam TYCT

Agency(ies): Mizbala & Y&R Tel Aviv

One of YouTube Cannes Young Lions 48 Ad Contest winners is Guy Dayan, Mizbala’s Creative Director


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Clalit – Sara Weinstock

Agency(ies): Twisted

Meet Mrs. Sara Weinstock – a full-time Jewish mother, worried about losing her daughter. She posts an online blog to fight the new service which would aim to replace her


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Clalit – Kidsourcing

Agency(ies): Twisted

We created a fictitious company named “Kidsourcing” run by Amos Keidar, an ambitious entrepreneur.


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Pilot FriXion – Securiy Check

Agency(ies): Mizbala

We’ve raised up the “Anti FriXion Squad”. Armed with huge custom pen detectors and handcuffs our special unit raided tens of schools all around Israel


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EcoOcean – Turtle

Agency(ies): Shalmor Avnon Amichay / Y&R

EcoOcean is an Israeli non-profit organization acting to maintain a healthy marine environment in the eastern Mediterranean and the Red Sea


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Nokia – The Race

Agency(ies): McCann Digital

Building the world’s first interactive mobile catalogue – the Nokia SMS race. A real live race between 9 Nokia devises, on miniature carts, moved by internet users’ text messages


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e-Dologic – None Site

Agency(ies): e-Dologic

As a leading interactive company, we implemented an innovative approach in building our new website


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Orange – Lights Off

Agency(ies): Y&R Interactive

Using the insight that when lights go out in the cinema it’s the signal that puts us in the mood, we created a site that opens only if you switch off the room lights


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AIDS Task Force – Doubt

Agency(ies): Shalmor Avnon Amichay / Y&R

To mark the “International AIDS Day”, increase awareness to the dangers of unprotected sex and have more people get HIV tested


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AXE – Cheerleading Squad

Agency(ies): McCann Digital

The male cheerleading squad. A special unit of guys that over used their mother’s feminine soap and became very feminine themselves


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Israeli Lottery – Missing Danny

Agency(ies): Adler Chomsky & Warshavsky GREY

Office workers tell us a moving story about their missing colleague Danny: What a wonderful person, a great employee


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