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Internet Shutdown

Agency(ies): Y&R Interactive

On July 12th 2006, 2 Israeli soldiers were abducted by the Hezbollah. To keep their issue a national priority we invited every major site to stop their activity for 5 minutes precisely 1 year after the kidnap


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Orange – SMS Alert

Agency(ies): Shalmor Avnon Amichay / Y&R

Text messaging while driving prevents you from seeing what really matters.


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