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Direct Lions Jury President: Gideon Amichay is the former Chief Creative Officer and joint managing partner of Shalmor Avnon Amichay / Y&R Interactive Tel Aviv (1994-2011). He is also a writer and a communication artist.

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Funny TV campaign for Schweppes beverages – Drink Different

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Funny tv commercial for sprite – feel the freshness, showing a north Korean dictator (Kim Jong-il) drinking sprite

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The new Volkswagen Passat, it gets into you.

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Prigat’s smile machine enables users to squeeze real fresh orange juice by simply smiling to their web-cam. The app uses a face recognition technology that digitally activates a real giant juicer whenever a user smiles

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A new development using RFID enables people to perform a Facebook LIKE in the real world

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Break down the barriers between two nation, Israeli & Palestinians that for a long time have been physically close, yet mentally worlds apart. Rather than ‘out of date’ policies, we need ‘out of the box’ solutions

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McCann Erickson was looking for young creative talents. In order to demonstrate the need for those talents, they’ve created a fake case study about a failed campaign that led to clients leaving the agency

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Twenty Three, a new advertising agency from Tel Aviv, was looking for a creative way to draw worldwide attention to their new agency

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TV ad starring Paris Hilton for ‘Hish Gad’ – Israel State Lottery, Miphal Hapayis

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Outdoor media campaign for Strauss Elite Chocolate Fingers

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‘Easy to win’ – Radio spot for Israel State Lottery, Miphal Hapayis

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This videos have been made for WaterAid as part of the YouTube Cannes Lions 48 hour ad contest by Gitam BBDO

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Most of our agency projects come from joint work with major full service agencies. As part of our networking tradition, each year our agency focuses on one target audience that works in the Israeli advertising community

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“Surveillance Camera” press ad for Stella Artois. Perfection has its price

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Effective nappies means a better night’s sleep for your baby. A print campaign to show that your baby will sleep dry and uninterrupted with Pampers – so their dreams won’t have to end abruptly

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Gitam BBDO, one of Israel’s leading ad agencies will host portfolio night 8 in Israel. The event will take place on May 20th in Tel Aviv

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TV spot for Erroca Eyewear, “Some will do everything it takes to wear them”

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TV spot for ML Women Fashion, Featuring Noa Tishby

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Ambient PSA for ELEM – Youth In Distress In Israel. Hundreds of fake door mats with the words “Not Welcome” printed on them, were placed outside houses in Tel Aviv

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To demonstrate Yellow Pages classification “X-ray”, Shalmor Avnon Amichay created an ad that reveals the message when page is turned

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Don’t forget to upgrade. Microsoft Windows 7

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Renault Koleos The New French Off-Road Vehicle